“Don’t tell me the moon is shining; show me the glint of light on broken glass.”

― Anton Chekhov

Finding the perfect words to tell your company’s story is no easy feat, and it’s even harder to do so consistently.

It doesn’t matter how well you know your business, nor how good you are at doing what you do – it can sometimes be hard to express it in a way that your audience understand.
Mint Content can take the shining moon and transform it into something that engages and captivates your audience, time and time again.

SEO blog content

Did you know that there are about two blogs being produced worldwide every second? With more than half a billion blogs already in existence, you can imagine how difficult it is to stand out from the rest. This is why your blogs need Mint Content. It’s paramount to understand your audience and garner a personal connection with them, whilst also ensuring that your content is well researched, SEO optimised and interesting.

Why have a blog for your business?

Blogs serve many different purposes for a company. They can be used to inspire and educate. To communicate and entertain. You can use them as sales tools, to convince your customer to buy a specific product. They are also the perfect platform to interact and build a relationship with your target audience. The skills Mint Content can offer will ensure your blogs fit the right purpose for your company.

Drive traffic to your website.

Search engines love innovative and creative content. Google ranks both blog posts and SEO articles highly. We can create article after article for you which will gradually rise to page one of Google, which will give both your site and your company the online presence you deserve.

Encourage people to buy.

Blog posts should be the epicentre of any content marketing strategy. Mint Content understands that the goal of any successful marketing strategy is to boost your profit margin. At the end of the day, you need to make money, not just educate. We can help you turn your traffic into turnover.

Create Confidence.

When you take the time to give your audience answers to problems that you think they may have with a clear and engaging blog post, these people will begin to trust you. As their confidence in your knowledge grows, you will become a point of reference for them to turn to when they need something your industry can supply.

Website content writing

The main goal of any good website (and even the bad ones), is to covert traffic into paying customers. Each page of your site should be properly geared towards this.

However, too many websites just don’t get it. Navigating around some companies’ sites is often a painful experience. So when you have a uniquely branded website that is able to communicate to your audience with clarity and purpose, you will stand head and shoulders above your competition.

Your website copy needs to preempt the questions your audience will have when they arrive at your site. You need to be able to answer their unspoken questions and continue the silent conversation they want to have. You need to speak their language in order for them to keep reading, keep interested and eventually convert into sales.

Grab their attention!

Within the first seconds on your site, your prospect should be confronted with a clear and precise headline which grabs their attention. Insist that they must read on to find out more. Mint Content will research and educate ourselves as to what exactly your clients think that they need. And then we’ll let them know that we can help them. We will ensure that we grab their attention by speaking to them in a language that makes them feel safe and understood.

Inspire Trust.

People don’t buy from you if they don’t trust you. It’s as simple as that. You need to make sure each page on your site inspires trust. You know that you are trust worthy, and the traffic coming to your website wants to believe that too. Otherwise they wouldn’t be there. However they need to make sure and you need to prove it to them. This is what Mint Content will make sure is clearly expressed across the whole of your site.

Emotive Content.

Did you know that when someone decides to buy something, it’s first decided through a feeling or emotion. Once they feel something, then, and only then, do they justify it with logic. We can take your website visitors on an emotive journey where they will painfully feel the extent of their problem and then see with jubilation how you can offer them a solution.

Turn visits into profit.

Once your website does all of the above, all that is left to do is tell them to buy. In order to achieve this, you need a crystal clear distraction free call to action. Your whole website should be leading your visitors to this point. Remember that clarity is key. People today have a shorter attention span than ever. If your website doesn’t deliver a crystal clear message from the get go, you will loose them. Let Mint Content make sure that doesn’t happen.

Social media content

When used right, social media can be one of the most effective marketing tools for your company.
The activity you put out across your platforms can spread your brand and services the world over.
Let Mint Content show you how to do this by creating a loyal audience of targeted prospects who will start to promote your service for you.

Social media content done right.

In order to connect to your audience in the intimate way required for social media to work, you need to be consistently sharing your thoughts, memes, quotes, blogs and interesting article finds.
In order to keep your audience engaged, you need to be having a conversation with them. Social media is the best way to do this by a strong, consistent number of updates across all of your platforms. The ultimate goal is, of course, to draw your prospects in and eventually sell to them. These platforms are not the place for hard sells though. It requires a careful balance in order not to alienate your audience and loose followers and therefore customers.

Engage your audience.

Interact with them: ask questions, retweet, mention other people in your industry, do everything you can to stimulate conversation and shares. This can be hard work and a time consuming job which is why you need our pros at Mint Content to do it for you!


We will help you grow your followers organically over time so you can steadily increase promotion of your company across all social media platforms. Done right, we can also get your followers to help promote you too by posting content that they want to share and retweet.

Stun them with your content.

In order to master any social media platform, it’s all about the headlines. You need to create powerful, engaging and interesting messages which will immediately stun your audience. Once they are there like a rabbit in the headlights, you can convince them of anything, as long as your content is mint! 


Getting the message right, grabbing attention, supplying interesting and engaging content to the right target audience means that your customers won’t have any choice but to use your services or buy your products. Do this consistently with Mint Content direct response sales emails and letters and you will find that you build a loyal and returning fan base of customers and clients.

Fishing with headlines.

Reel your prospective clients in with an eye-catching headline. This is what we are great at and it’s 80% of the work. You need your prospects to open your email and the headlines we supply will make them do just that.

Inspire Trust.

This again. But it’s true. The biggest hurdle to hooking your clients is a lack of trust. We can make sure your emails inspire trust not suspicion. You will build trust with the content you supply, the language and tone you use, your credentials and the successes you are able to demonstrate. Let us combine all of that into on effective direct sales email.

Hook, line and sinker.

Your prospective customer needs to be hooked as soon as they start reading the email. You need to get them on the line and then sink them. You do this by getting making sure you are sending them emails they absolutely need to read. They need to be getting answers to problems they did, or perhaps even didn’t, know they had.

Incite conversions.

Mint Content is skilled at using the right language to persuade your clients to act. Having a strong call to action is an absolutely key ingredient in your sales email mix. Making the reader take action is a tricky skill, but luckily one Mint Content has perfected.

Keyword Research

Keywords are vital to any good targeted marketing copywriting. Each page within your site and every blog that you produce should be specifically targeted to a researched keyword that your industry prospects are typing into google at this very moment. These are keywords which show up in a high volume of searches every day and has little competition so you can easily rank on the first page of google.

No doubt there are hundreds of keywords that relate to your product or service. The problem is that most are searched for too rarely or are used too much by everyone else to see you be able to rank highly with them. Therefore you need to let the Mint Content professionals find the keywords that can put you at the top of google, and get you a steady stream of customers or visitors to your site.

How can we do this?

We will target keywords that have a high search volume amongst your industry peers and customers every month. Our SEO genius uses the best tools available to make sure we don’t waste our time writing with keywords that no one is searching for. Putting your faith in our SEO pro will guarantee your site double the traffic in no time.

Work smart. Not hard.

There are guaranteed to be certain keywords within your industry that consistently rank highly in google. Now these are likely to be uber competitive and take a long time for you to beat the competition and get to page one of google using that word. This is when you need to work smart, not necessarily hard. Working with Mint Content you should be able to come up with equally as relevant keywords that your competitors may not have thought to target.

Email News letters

Newsletters are one of the most effective ways to boost your conversions or lift your average customer value. However writing an effective newsletter or having an effective email marketing strategy is very different to just blasting out regular egocentric, uninteresting emails every so often. Your emails need Mint Content. They need to be well written, well researched focussing on what your target market wants to know, learn, hear and engage with, while at the same time endorsing your corporate standing and spreading your own message without sounding like a sales pitch.

Turn visits into sales.

When someone visits your site, they may well be already sold. Or they might not. Let’s say 2% of your visitors are a done deal, that makes 98% leaving your site with nothing more than information. If you can offer them a value-packed newsletter, with continuing information that they need or are interesting in, that could persuade another 5 or so percent of people to sign up. Once you have their data, you have the chance to earn their trust, interact with them and potentially convert them somewhere down the line. Even if you up your conversions from 2% to 3 or 4 %, you will have increased your profits by up to 100%.

Expect instant results.

If you haven’t already sent your database of customers offers or a newsletter, expect to see an increase in profits as soon as you to. Marketing to customers that already believe in and trust you, is much easier than trying to bring in new audience. If you don’t already have a database of customers, Mint Content can show you how to get one.

Increase the value of each customer.

A good email campaign or regular newsletter will ensure that your brand remains at the forefront of your existing customer’s minds. It will draw them back, time and time again, like moths to the flame. Therefore, with a regular newsletter in place, you can expect the value of a customer to increase because they will convert into return customers.

Inspire trust.

Trust. Trust. Trust. You may have noticed that we bang on about trust on almost every page. This is because building trust between yourselves and your audience is crucial if you want to boost your bottom line. Newsletters are another great tool to inspire trust. They are vehicles in which you can showcase who you are, your personality and continue the silent conversation you began with each and every visitor to your website. A good email campaign has the power to turn you into a trusted advisor for your audience. Research and understand what it is they want to hear, preempt and answer their questions and you will find that they turn to you with all their future needs.

I have utilised the services of Minta for over 6 months. In that time she has played important role in sourcing thought leaders to provide content as well as creating an large amount of creative for our business.
As an organisation operating in the mental health space, striking the balance between insightful, scientifically relevant prose as well as meeting the needs of our SEO advisors, is not easy. Minta has demonstrated an ability to work collaboratively with our wider team, to such an extent we have continually increased the level of work for her.

Minta is highly responsive, whilst ensuring the quality of the work being produced is not compromised. She has been able to work to very tight deadlines, on important projects such as new websites and social media platforms.
I would be happy to recommend her to other business owners and organisations as I know your experience will be a positive one.

Paul Flynn - CEO, Addcounsel