Mint. Creative Marketing compiles and breaks down your data so you don’t have to. Not only does this save you time, it also saves money by increasing your ROI.
Data Driven Marketing
By deriving accurate user data and analytics from all from your channels, we help your business make better, faster, and more fruitful marketing decisions at a low cost.
Our growth-oriented, data-driven marketing plans and strategies boost your online performance, whether that’s with PPC, conversion rate optimisation, SEO, or social media advertising.
Our analytics service works by breaking down previous user behaviour to help us predict how you will perform in the future, and then tailor your marketing approach by putting in place effective strategies across your channels to expand your business.
Detailed data makes it much easier to improve the overall website experience for the user. A lack of data or inaccurate data is a sure-fire to waste both time and money. So, save yourself the hassle and trust us to gather useful customer-based data that will lead to highly profitable growth.
We can provide you with detailed web analytics and valuable insights into which of your channels are working optimally and which are falling short. We track user behaviour to gain a deeper understanding of what motivates clients to engage or stop engaging with your website.
Using important KPIs, like how your content is helping with conversions and sales, buyer personas that your content is reaching, and how your content campaign is bringing you closer to reaching your overall business goals, helps us make any necessary changes that will cover all aspects of your marketing campaign and grow your business.
Sourcing your numbers is just the beginning. Next you need to know what to do with them. Rely on Mint. Creative Marketing to analyse your data and guide you towards improved lead generation and customer conversion. We take your data and combine it with our thorough research on your target audience to optimise your public reach.
Our team of analysts dig deep into the data to understand customer and target audience behaviour, an understanding that is key to optimising your conversion rates and customer retention.
Through detailed analytics we can provide insights into the more popular pages of your site, and see which paths are most often taken by clients on their purchasing journey. This also allows us to see where your site is slow or failing to maximise your conversion rate, so that the necessary changes can be made.
We gather information on your target audience by researching:
● The volume of visits to your site
● The ratio of new v returning customers
● Types of browser and devices used by visitors (e.g. chrome/safari and mobile/desktop)
● Visits by country, region, and even local vicinity
We also help you identify which of your landing pages are most commonly visited, where visitors are exiting your website, how many pages are viewed on each individual visit, and how long users are spending on your site.
Analytics also takes into account the efficacy of the overall campaign, by telling us, for example:
● Which campaigns were responsible for driving the majority of traffic
● Visits that occurred due to particular keyword searches
● Comparison of different campaigns (e.g. SEO v Social Media)
At Mint. Creative Marketing, we provide analytic services that include:
● Google Analytics Management
● Analytics Audits
● Ecommerce tracking
● Event tracking
● Call tracking
● Behavioural Analysis
● Customer Insights
I have utilised the services of Mint. Creative Marketing for over a year. In that time they have played an important role in sourcing thought leaders to provide content as well as creating a large amount of creative content for our business.
As an organisation operating in the mental health space, striking the balance between insightful, scientifically relevant prose as well as meeting the needs of our SEO advisors, is not easy. They have demonstrated an ability to work collaboratively with our wider team, to such an extent we have continually increased the level of work for her.
They are highly responsive, whilst ensuring the quality of the work being produced is not compromised. They have been able to work to very tight deadlines, on important projects such as new websites and social media platforms.
I would be happy to recommend them to other business owners and organisations as I know your experience will be a positive one.