Planning & Strategy - Mint Creative Marketing

Your perfect customer is a needle in a haystack

Intelligent Planning

Behind every great digital advertising campaign, every brilliant social media video, every surprisingly enjoyable email, is a comprehensive marketing strategy. Good content doesn’t just appear out of thin air – it takes planning, patience and forethought. Without a clear strategy from day one, built with your brand and your customers in mind, your marketing efforts are bound to fail.

The trick is to begin at the beginning. Before we buy an ad, film a video or write a single line of copy, we need to know what your end goal is. We work with you to formulate a clear plan, from start to finish, built around delivering your message to customers in the clearest, most engaging way.

Our team of copywriters, videographers, editors, SEO specialists, digital marketing specialists and experts in countless other disciplines, will collaborate with you on developing a single unified strategy. With our help, you can bring every single one of marketing’s powerful tools to bear on a single task: finding, engaging and building relationships with your customers.

Define your audience

The first step to building a strategy is to understand your audience. We will conduct in-depth research to help build a clearer picture of who they are and what they want.

Understand their habits

With an understanding of what platforms your audience uses, we can find ways to target them there, creating bespoke content for them to engage with that will fit in with the rest of their feed.

A multifaceted approach

Our multidisciplinary team will work with you to craft a strategy that brings together advertising, email marketing, analytics, and visual and print media, to communicate with your audience in the most effective ways possible.

Learn & improve

We use powerful analytics tools to continually optimize and refine our strategy. The more we engage with your audience, the more we learn about them, allowing us to market to them in a more effective way.

Why choose MINT to guide your marketing strategy?

The team at Mint is not just good – we’re exceptional. We boast tried-and-tested digital marketing experts who can apply powerful analytics tools to help continually improve your marketing and advertising; Ph.D. graduate copywriters with experience in everything from blogging to professional ghostwriting; and a media team that can deliver professional-quality graphic design and video services.

But the real magic comes when all of these disciplines are combined together, as part of a unified strategy designed to find your customers where they live, show them something they love, and build a relationship that will last.

Frequently asked questions

Marketing Strategy FAQ's

Why is a strategy so important?

Marketing isn’t just ads and emails. With the advent of powerful analytics tools and social media, it’s become extremely competitive. A continual silent bidding war is being waged over every popular Google search keyword, and every day millions of YouTube videos compete to feature in your recommendation feed. The purpose of a strategy is to get every aspect of your marketing working together collaboratively, to ensure the best possible performance all-around.

What services/skills will be used in carrying out the strategy?

Our team boasts a range of professionals. SEO experts and copywriters will work together to craft web copy that not only tells your story and communicates your brand value, but also works behind the scenes to promote you in Google’s search results. Digital and email marketers will work with analytics specialists to continually monitor your audience’s response to your messaging, tweaking and optimizing it as continual engagement gives us a deeper insight into what they want and how they feel.

What do I need to know before we work together?

Ideally, you would have a sense of who your audience is, and why your offering has value to them. We can help you figure out the details, but the fundamental question that a strategy is designed to answer is: “Who wants what I’m selling, and how do I reach out to them?” We will work with you to develop a clear idea of who your customers are, building bespoke email campaigns, landing pages and messaging to communicate directly with them.

How can I work with you on formulating a marketing strategy?

The first step is to reach out to us. Use the contact form below, or give us a call, so we can learn about your requirements. Having your outline requirements and goals handy can speed up the initial process, but don’t worry if you don’t know all the details, we are here to help.

Who do we work with?

Our Clients

We work with a wide variety of clients, in the UK and internationally, across a number of different of industries, with particular expertise within the healthcare sector.

We are extremely proud of the work we’ve produced for our clients, and love to see the positive effects we have on their businesses.

If you are interested in finding out how we can help you business grow, please reach out to us today.

“Araminta and the team at Mint Creative Marketing are the best there is in the digital marketing space. Three years ago they carried the Annual Boston International Trauma Conference through the pandemic, exceeding all expectations and increasing attendee numbers by thousands. They have been with us ever since.”

“There is no area of digital marketing that they can’t handle. It has been an absolute joy to work with them and long may it last. We would refer them to anyone we know because we trust them to deliver time and time again!”“

Bessel van der Kolk and Licia Sky

Founder and CEO of Trauma Research Foundation

“Finding a marketing company to effectively deliver our unique message in the appropriate digital marketing space was always going to be a challenge. Mint Creative Marketing, by understanding Polyvagal Theory and sharing the compassionate values embedded in the theory, has exceeded all our expectations”

Dr. Stephen Porges

Polyvagal Institute Founding member

“As an investor and business owner across a range of healthcare services, I am more than aware of the challenges that come with launching new services and keeping up to speed with the latest developments across the digital marketing landscape.”

“I have had a business partnership with Mint for over 4 years now across 5 businesses and have to say their growth has been based on solid foundations, profressionalism, responsiveness and passion for their customers that is rarely seen today.

What you get with Mint is not only a great leader but a committed, connected team of specialists that span digital marketing, design, copywriting and events, I cannot recommend them highly enough.”

Paul Flynn

CEO, Addcounsel

Contact us

Get in Touch.

Ready to see how we can help you achieve your business goals?

Give us a call, drop us an email, or fill in the form and we will be in touch as soon as possible.