Data driven marketing

Your perfect customer is a needle in a haystack

Somewhere out there, your perfect customers are waiting for you, but where? We can leverage the world’s most powerful data-driven marketing tools to help you find them, convert them, and build a long-lasting relationship.

Traditional advertising can be kind of hit-and-miss, with an emphasis on ‘miss’. Putting an advertisement on TV, no matter how good it is, doesn’t guarantee that anybody would see it – let alone the right people.

With a data-driven approach, we can break your audience down into segments and market your services differently to each. This means that instead of telling one story to your whole audience, we can help you can craft a unique, perfectly tailored message for each member.

PPC Advertising

Increase your return on investment (ROI) and grow your business with specifically targeted advertising campaigns. Our approach to pay per click is oriented towards helping you reach your target audience across channels without excessive costs.

Continual Improvement

Tools like split-testing allow us to carry out experiments, competing different ads against each other to learn more about what your audience likes to see, and how they want you to engage with them.

Social Media

Platforms like Facebook provide powerful analytics toolkits that allow you to build deep insight into how users interact with your content. Continually improving your social media output based on what users react most positively to leads to better content, and happier users.

Lead Generation

The internet is a big place, and you can target millions on a relatively small budget. But quality beats quantity every time. We can leverage the power of data-driven marketing to improve your lead quality and skyrocket your conversion rate.

Why choose MINT for your Digital Marketing needs?

Successful online marketing isn’t just about SEO keywords and simple PPC ads. It encompasses a vast array of tools, across multiple media and self serve advertising platforms, that requires a great deal of effort and expertise. Rather than old-school fire-and-forget advertising techniques, the data-driven approach emphasises constant improvement, experimentation and analysis. The more you interact with your audience, the more you learn about them. It’s a conversation, not a speech.

Which is why you’ll need proven experts who can not only collaborate with you to plan and set up a digital marketing strategy, but also to work in the background continually monitoring and improving it. Our team has worked on SEO, advertising and digital marketing projects for a range of companies in numerous fields; we know all the tricks of the trade to help you take advantage of these powerful tools.

Frequently asked questions

Digital Marketing FAQ's

How do I find SEO keywords I should target?

The simplest answer to this question is with another question: if you were looking for your product or service, what would you type into Google’s search bar? Fundamentally, the goal of SEO is not to spam uninterested users’ search results pages with your website. Instead, it’s to make yourself as relevant as possible to the people who might benefit from what you do. As such, figuring out who your ideal users are – the people who will be truly enthusiastic about what you’re offering – will help you understand what keywords will help you show up when they go looking for something they want.

What is split testing or A/B testing?

Let’s say you have two different ads you’d like to run, and you’re not sure which will be the most effective. Split testing is a simple way to perform an experiment, segmenting your audience into two largely equal sections, each of which will receive a different ad. With the use of simple statistical techniques, you can understand which ad your audience responded more positively to, allowing you to ensure that your messaging is connecting with your audience every single time.

How can we work together to build a data-driven marketing campaign?

The first step is to reach out to us. Use the contact form below, or give us a call, so we can learn about your requirements. Having your current marketing statistics and goals handy can speed up the initial process, but dont worry if you dont know all the details. Half the work in a successful digital marketing project is planning, and we are here to help.

Who do we work with?

Our Clients

We work with a wide variety of clients, in the UK and internationally, across a number of different of industries, with particular expertise within the healthcare sector.

We are extremely proud of the work we’ve produced for our clients, and love to see the positive effects we have on their businesses.

If you are interested in finding out how we can help you business grow, please reach out to us today.

“Araminta and the team at Mint Creative Marketing are the best there is in the digital marketing space. Three years ago they carried the Annual Boston International Trauma Conference through the pandemic, exceeding all expectations and increasing attendee numbers by thousands. They have been with us ever since.”

“There is no area of digital marketing that they can’t handle. It has been an absolute joy to work with them and long may it last. We would refer them to anyone we know because we trust them to deliver time and time again!”“

Bessel van der Kolk and Licia Sky

Founder and CEO of Trauma Research Foundation

“Finding a marketing company to effectively deliver our unique message in the appropriate digital marketing space was always going to be a challenge. Mint Creative Marketing, by understanding Polyvagal Theory and sharing the compassionate values embedded in the theory, has exceeded all our expectations”

Dr. Stephen Porges

Polyvagal Institute Founding member

“As an investor and business owner across a range of healthcare services, I am more than aware of the challenges that come with launching new services and keeping up to speed with the latest developments across the digital marketing landscape.”

“I have had a business partnership with Mint for over 4 years now across 5 businesses and have to say their growth has been based on solid foundations, profressionalism, responsiveness and passion for their customers that is rarely seen today.

What you get with Mint is not only a great leader but a committed, connected team of specialists that span digital marketing, design, copywriting and events, I cannot recommend them highly enough.”

Paul Flynn

CEO, Addcounsel

Contact us

Get in Touch.

Ready to see how we can help you achieve your business goals?

Give us a call, drop us an email, or fill in the form and we will be in touch as soon as possible.

Your perfect customer is a needle in a haystack