Copywriting - Mint Creative Marketing

We know how to tell your story

Crafted Copywriting

The purpose of copy is to tell your story – but there’s a lot of ways to tell a story. We’ve all had the experience of clicking on an appetising recipe thumbnail on Google search, expecting, you know, a recipe – only to be greeted with a wistful retelling of some hobbyist chef’s childhood years on an Indiana farm. The difference between an unwanted wall of text and a sharp sales pitch is the difference between frustrating potential customers, and converting them.

At Mint, we know how to make words sell. The first step is to research your customers – what motivates them? What are they looking for when they come to your site? Understanding what drives them allows us to craft the tone of voice, vocabulary and approach that they will respond best to. Then, we can fill your website with content that calls them to action in a way they can’t resist.

The trick is to keep it focused. A solid content strategy will have every single word on your website working to build trust with the customer, engage them with your brand, and convince them that you have exactly what they’re looking for.

Web Copy

Relatable, tailored copy is often the difference between a pageview and a conversion. We target your audience specifically, telling your story in a way they can relate to and invest it.

Blogs & Articles

Our copywriting team, including PhD. graduates with ghostwriting credits, can provide high quality blogs and articles backed by extensive research and academic sources.

Email Copy

Email marketing is still a cornerstone of your relationship with your customers. Instead of formulaic, transactional emails, we use this medium to build a closer, more intimate relationship.

Sales & Landing Pages

Often the first point of contact a potential customer will have with your business. Copy will be tight and focused, selling a single aspect of your offering targeting a specific kind of customer.

Why choose MINT for your copywriting?

At Mint, our in-house copywriting and content team specialises in using the written word to engage with your customers, across a variety of mediums. Engaging, informative blogs will keep your customers up to date; targeted landing pages will make a refined, individual sales pitch to every segment of your audience; well-crafted emails and newsletters will keep you firmly in your customers’ minds, building on the trust you’ve spent so much time cultivating.

Our team boasts Ph.D. graduates with vast experience in writing comprehensive, accessible articles on a wide range of subjects. Whether it’s technical explainers or rapid-fire blog posts, we see copy as just one part of a holistic strategy. It’s not just filler content for your website – it’s the primary way for you to communicate directly with customers, to build a relationship, and to educate them about everything you have to offer.

Frequently asked questions

Copywriting FAQ's

What qualifications do your writers have?

Our content creation team boasts Ph.D. graduates, expert technical writers and professional ghostwriters with a wide range of specialisms. We’ve produced content for everything from blogs to highly technical publications, in a clear, informative style.

Do you provide copy for email campaigns?

The quality of email content is so often overlooked, with emails being seen as simple transactional tools. We can provide well-crafted, targeted email or newsletter copy, helping to maximise conversions and keep your emails informative and engaging.

Is your copy SEO-optimised?

Our copywriters work hand-in-hand with SEO specialists to craft content that will tick all the SEO boxes, without seeming repetitive or formulaic. Our writers work hard to build engaging, informative narratives around the points you want to make and the keywords you want to include, baking written content into your wider marketing strategy.

How do I work with you on a content marketing strategy?

The first step is to reach out to us. Use the contact form below, or give us a call, so we can learn about your requirements. Having your outline requirements and goals handy can speed up the initial process, but don’t worry if you don’t know all the details, we are here to help.

Who do we work with?

Our Clients

We work with a wide variety of clients, in the UK and internationally, across a number of different of industries, with particular expertise within the healthcare sector.

We are extremely proud of the work we’ve produced for our clients, and love to see the positive effects we have on their businesses.

If you are interested in finding out how we can help you business grow, please reach out to us today.

“Araminta and the team at Mint Creative Marketing are the best there is in the digital marketing space. Three years ago they carried the Annual Boston International Trauma Conference through the pandemic, exceeding all expectations and increasing attendee numbers by thousands. They have been with us ever since.”

“There is no area of digital marketing that they can’t handle. It has been an absolute joy to work with them and long may it last. We would refer them to anyone we know because we trust them to deliver time and time again!”“

Bessel van der Kolk and Licia Sky

Founder and CEO of Trauma Research Foundation

“Finding a marketing company to effectively deliver our unique message in the appropriate digital marketing space was always going to be a challenge. Mint Creative Marketing, by understanding Polyvagal Theory and sharing the compassionate values embedded in the theory, has exceeded all our expectations”

Dr. Stephen Porges

Polyvagal Institute Founding member

“As an investor and business owner across a range of healthcare services, I am more than aware of the challenges that come with launching new services and keeping up to speed with the latest developments across the digital marketing landscape.”

“I have had a business partnership with Mint for over 4 years now across 5 businesses and have to say their growth has been based on solid foundations, profressionalism, responsiveness and passion for their customers that is rarely seen today.

What you get with Mint is not only a great leader but a committed, connected team of specialists that span digital marketing, design, copywriting and events, I cannot recommend them highly enough.”

Paul Flynn

CEO, Addcounsel

Contact us

Get in Touch.

Ready to see how we can help you achieve your business goals?

Give us a call, drop us an email, or fill in the form and we will be in touch as soon as possible.