“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”

- Ann Handley

Reliable and effective content that’s created with innovative strategy, and specialist industry knowledge, provides your customers with what they want. And a happy customer is the best brand advocate you could ask for! 

Content Marketing

Engaging Content

Content marketing involves the planning, creation, and sharing of valuable and relevant content with the purpose of drawing in your audience and getting them to engage with your business.

With an abundance of content out there, users can get lost in the vastness of it all. We make your content stand out by providing your visitors with relevant, useful information that not only informs, but also educates and entertains.

People don’t want to waste their time reading irrelevant content. We provide content with real value, leading to a stronger relationship with your target audience that drives sales and improves your overall reputation as a leader in your industry.

The Mint. Creative Marketing Approach

By developing an in-depth understanding of your target audience, our content specialists help you deliver highly relevant content that users are excited to engage with.

We analyse your audience and current content, using our expert knowledge to make improvements where necessary. We can then provide strong, relevant content that empathises with the reader and features effective calls to action. Through our uniquely tailored strategy, you will be seen as a reliable source of information delivering engaging, compelling content, which will help improve both the user experience and your conversion rates.

Providing Excellent Content

At Mint. Creative Marketing, our in-house content team specialise in:

● Blog planning, strategy, and writing

Through topic research, we can provide the blog content that your audience wants and needs.

● Web copy

To write great web copy, an element of craftsmanship and personality is required. Mint. Creative Marketing’s excellent team of writers will take your audience on an educational journey, building your reputation as a strong authority in the field.

● Sales copy

Effective sales copy persuades the reader to take action. We ensure that your sales copy is engaging, credible, and easy to read, and provide concise, persuasive copy that is focused on encouraging conversions for your growing business.

● Landing pages

Landing pages are one of the first points of contact any potential customer will have with your business. We understand the importance of clear and unwavering focus when it comes to this essential first point of contact, and we deliver conversion optimised landing pages that are designed with a single focus mind – to gain customers.

● Email copy and newsletters

A well-crafted email or newsletter leads greater conversions. We can create engaging and inspiring email copy and newsletters so you can grab the attention of potential customers and increase your existing customer retention.

● Planning and executing Social Media campaigns

We offer carefully curated and highly organised social media content, that takes your business goals into account and helps build your reputation as an industry leader.

● Infographics

Infographics take standard text and transform it into easily digestible visual content that is easy to share across a variety of channels and play an important role in building your brand awareness and establishing your business a source of accurate information. Attention-grabbing infographics also serve as highly effective SEO tools, helping you to convert more visitors to customers.

Content Promotion and Distribution

Our advertising specialists effectively deliver your content to your target audience across a multitude of channels, including search engines, guest sites, and social media pages.

We work to encourage organic promotion of your content which increases your leads while saving you money.

Accurate Performance Insights

Measuring the effectiveness and efficiency of your content provides us with detailed analysis of what is working and what is not. We track the performance of your content and provide you with detailed reports that explain how well your content performing and highlight your progress against clearly outlined business goals.

Mint. Creative Content provides measured content that is engaging, relevant, SEO-optimised, so you can trust that you will see an increase in your ROI.

I have utilised the services of Mint. Creative Marketing for over a year. In that time they have played an important role in sourcing thought leaders to provide content as well as creating a large amount of creative content for our business.

As an organisation operating in the mental health space, striking the balance between insightful, scientifically relevant prose as well as meeting the needs of our SEO advisors, is not easy. They have demonstrated an ability to work collaboratively with our wider team, to such an extent we have continually increased the level of work for her.

They are highly responsive, whilst ensuring the quality of the work being produced is not compromised. They have been able to work to very tight deadlines, on important projects such as new websites and social media platforms.
I would be happy to recommend them to other business owners and organisations as I know your experience will be a positive one.

Paul Flynn - CEO, Addcounsel