We know how to tell your story
The purpose of copy is to tell your story – but there’s a lot of ways to tell a story. We’ve all had the experience of clicking on an appetising recipe thumbnail on Google search, expecting, you know, a recipe – only to be greeted with a wistful retelling of some hobbyist chef’s childhood years on an Indiana farm. The difference between an unwanted wall of text and a sharp sales pitch is the difference between frustrating potential customers, and converting them.
At Mint, we know how to make words sell. The first step is to research your customers – what motivates them? What are they looking for when they come to your site? Understanding what drives them allows us to craft the tone of voice, vocabulary and approach that they will respond best to. Then, we can fill your website with content that calls them to action in a way they can’t resist.
The trick is to keep it focused. A solid content strategy will have every single word on your website working to build trust with the customer, engage them with your brand, and convince them that you have exactly what they’re looking for.