Experts at what we do
“People aren't interested in you. They’re interested in themselves.”
This was true at the turn of the 20th century, when Dale Carnegie first said it, and is even more so now.
With technology and social media driving people into an increasingly personalised world, businesses that know how to talk to their customers on a personal level go from strength to strength. Those that don’t… don’t.
We can help you find your voice, tell your story, engage your audience & grow your business.
How can we help your business grow?
Your perfect customer is a needle in a haystack
Data Driven Marketing
Somewhere out there, your perfect customers are waiting for you, but where? We can leverage the world’s most powerful data-driven marketing tools to help you find them, convert them, and build a long-lasting relationship.
Traditional advertising can be kind of hit-and-miss, with an emphasis on ‘miss’. Putting an advertisement on TV, no matter how good it is, doesn’t guarantee that anybody would see it – let alone the right people.
With data-driven approach, we can break your audience down into segments and market your services differently to each. This means that instead of telling one story to your whole audience, we can help you can craft a unique, perfectly tailored message for each member.
Your website should be more than just a pretty face
Bespoke Web Design
For many potential customers, the first point of contact with you is your website. First impressions are made in a handful of seconds, and a well-designed website can catch the eye and get users scrolling.
But beauty isn’t enough. Fundamentally, your website exists for one reason and one reason only: to turn a total stranger into a loyal customer. Too many sites lack that sense of purpose, drowning potential customers in unasked-for information, or marooning them in an impossible-to-navigate maze that refuses to give them what they’re looking for. We’ve all had that experience.
The expert team at Mint have mastered the art of crafting sleek, performant sites that focus on delivering your pitch to your customers, in the most captivating and engaging way possible. Web designers and developers collaborate with specialists in branding, advertising and marketing strategy to communicate your brand, your values and what you have to offer.
A video is worth a thousand clicks
Graphic Design & Videography
When it comes to communicating with their audience, most companies focus on the written word. But that’s not how most people are creating, or consuming, content these days. For better or worse, visual media have taken over. Every minute, YouTube’s 2.1 billion users stream almost 700,000 hours of video – not just entertainment, but education, instruction and information. If you’re not communicating with your customers on that level, you’re missing out.
Our team of experts can help you craft visual media – engaging video, high quality imagery – that will bring your message to life. Long-form videos going in-depth about your services; short, accessible explainers designed to fit neatly into your customers’ recommendation streams; beautiful imagery that conjures up all the associations you’ve worked so hard to build your brand around.
But your brand can’t consist entirely of flashy videos – it has to exist in the real world. We also provide the full complement of graphic design services for traditional print media: brochures, banners, business cards and everything else you’ll need to show your customers exactly who you are.
We know how to tell your story
The purpose of copy is to tell your story – but there’s a lot of ways to tell a story. We’ve all had the experience of clicking on an appetising recipe thumbnail on Google search, expecting, you know, a recipe – only to be greeted with a wistful retelling of some hobbyist chef’s childhood years on an Indiana farm. The difference between an unwanted wall of text and a sharp sales pitch is the difference between frustrating potential customers, and converting them.
At Mint, we know how to make words sell. The first step is to research your customers – what motivates them? What are they looking for when they come to your site? Understanding what drives them allows us to craft the tone of voice, vocabulary and approach that they will respond best to. Then, we can fill your website with content that calls them to action in a way they can’t resist.
The trick is to keep it focused. A solid content strategy will have every single word on your website working to build trust with the customer, engage them with your brand, and convince them that you have exactly what they’re looking for.
Your perfect customer is a needle in a haystack
Behind every great digital advertising campaign, every brilliant social media video, every surprisingly enjoyable email, is a comprehensive marketing strategy. Good content doesn’t just appear out of thin air – it takes planning, patience and forethought. Without a clear strategy from day one, built with your brand and your customers in mind, your marketing efforts are bound to fail.
The trick is to begin at the beginning. Before we buy an ad, film a video or write a single line of copy, we need to know what your end goal is. We work with you to formulate a clear plan, from start to finish, built around delivering your message to customers in the clearest, most engaging way.
Our team of copywriters, videographers, editors, SEO specialists, digital marketing specialists and experts in countless other disciplines, will collaborate with you on developing a single unified strategy. With our help, you can bring every single one of marketing’s powerful tools to bear on a single task: finding, engaging and building relationships with your customers.
Meet the Team
Mint Content is led by an amazing core team and are fortunate enough to have access to a large pool of copywriting, designing and digital marketing talent.
However, we are not the only members… As soon as you engage our services, YOU become a central part of the team. We will work collaboratively, side by side with you ensuring that we get the best out of each other.
Who do we work with?
We work with a wide variety of clients, in the UK and internationally, across a number of different of industries, with particular expertise within the healthcare sector.
We are extremely proud of the work we’ve produced for our clients, and love to see the positive effects we have on their businesses.
If you are interested in finding out how we can help you business grow, please reach out to us today.
“Araminta and the team at Mint Creative Marketing are the best there is in the digital marketing space. Three years ago they carried the Annual Boston International Trauma Conference through the pandemic, exceeding all expectations and increasing attendee numbers by thousands. They have been with us ever since.”
“There is no area of digital marketing that they can’t handle. It has been an absolute joy to work with them and long may it last. We would refer them to anyone we know because we trust them to deliver time and time again!”“
Bessel van der Kolk and Licia Sky
Founder and CEO of Trauma Research Foundation
“Finding a marketing company to effectively deliver our unique message in the appropriate digital marketing space was always going to be a challenge. Mint Creative Marketing, by understanding Polyvagal Theory and sharing the compassionate values embedded in the theory, has exceeded all our expectations”
Dr. Stephen Porges
Polyvagal Institute Founding member
“As an investor and business owner across a range of healthcare services, I am more than aware of the challenges that come with launching new services and keeping up to speed with the latest developments across the digital marketing landscape.”
“I have had a business partnership with Mint for over 4 years now across 5 businesses and have to say their growth has been based on solid foundations, profressionalism, responsiveness and passion for their customers that is rarely seen today.
What you get with Mint is not only a great leader but a committed, connected team of specialists that span digital marketing, design, copywriting and events, I cannot recommend them highly enough.”
Our latest Posts
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